Ferrari, 90% of the cars built are still on the road today

If you don't like the look of Ferrari's latest hypercar, the F80, or the Prosangue SUV, get used to it. They could stick around for a long time.

“More than 90% of Ferrari's total production (more than 300,000 cars) is still on the road,” Andrea Schioletti, head of Ferrari's used car division, said at a media event for the Ferrari Certified Pre-Owned program at Ferrari's headquarters in Maranello, Italy in an interview with Australia's Drive.

Scioletti noted that with the long waiting list for new cars, used cars are often the new gateway to the Ferrari brand. This also stimulates demand for used Ferrari cars, meaning that more Ferraris are worth preserving for the long term.

Ferrari itself promotes this through programs such as Ferrari Approved. Many brands (including more mainstream brands) offer certified pre-owned programs, where used cars are inspected and their warranties are renewed; cars up to 16 years old or with up to 74,565 miles on the odometer are eligible.

As Drive points out, other programs also target older cars. The Ferrari Premium Maintenance Program covers cars 10 to 20 years old, and Ferrari Classique certifies classic models. Ferrari orders new tires for some of its classic supercars, and outside the factory, a dedicated army of collectors and restorers work to keep vintage Ferraris running.

Without the market for old Ferraris, this infrastructure would not have developed. While not all are authentic classics, prancing horse badges adorn some of the world's most valuable collector cars. At last year's auction, even the crumpled shell of a 1954 Ferrari 500 Mondial Spider Series I sold for $1.8 million.