Maserati's first electrified car, the hybrid Ghibli, will be unveiled at the 2020 Beijing Motor Show.

Posted on January 29, 2020
Luxury
Maserati's first electrified car, the hybrid Ghibli, will be unveiled at the 2020 Beijing Motor Show.

Maserati is on a mission to introduce electrification and automated driving technologies across its entire range, a plan first announced in 2018.

The plan calls for all current models to be updated or redesigned by the end of 2023, with two new models added in the process, one of which is the long-awaited sports car heralded by the Alfieri concept car in 2014.

The first model in Maserati's transformation plan will be an updated Ghibli. It will be the brand's first electrified model, with a plug-in hybrid option expected to be available. Citing sources familiar with Maserati's plans, Automotive News (subscription required) reported Monday that the updated Ghibli will debut at Auto China 2020 in Beijing on April 21.

Also expected in 2020 will be updated versions of the Levante and Quattroporte and a new sports car, with the new sports car likely to debut at the Geneva International Motor Show in early March. The new sports car will be the first model based on Maserati's new platform and will be battery-powered. Maserati announced last week that its first fully electric model will be the GranTurismo, which will be redesigned in 2021.

The sports car will be built at Maserati's plant in Modena, Italy, which is undergoing extensive upgrades to support the production of EV powertrains. There will also be a new paint shop where future customers can observe the cars being painted. The factory tours are part of Maserati's planned expansion of its personalization program. There will also be a studio where customers can work with Maserati designers to perfect their cars.

Another new model to follow the sports car is, this time, a small SUV. It will be produced at the Cassino plant in Italy and is expected to appear in early 2021. The Cassino plant is where Alfa Romeo, another Fiat Chrysler Automobiles brand, builds its small SUV, the Stelvio, and the two models will likely share a common undercarriage.

Maserati will then unveil a redesigned GranTurismo in late 2021; the new model, which will also be available in 2022 with a GranTurismo convertible option (GranCabrio outside the United States), will be built at the Maserati plant in Turin, Italy, may only be offered with battery electric power.

According to the latest plans, Maserati will then introduce redesigned versions of the Quattroporte and Levante in 2022 and 2023, respectively.

Concurrent with Maserati's electrification plans will be the introduction of self-driving technology. According to Maserati, all new or updated models will first be equipped with driver assistance features for highway driving. As with existing systems on the market, the car will travel in a single lane on the highway, but the driver will have to hold the steering wheel and take instant control when needed. Eventually, the car will be equipped with a more advanced system that will allow for lane changes and hands-off driving on the highway, possibly relying on technology provided by BMW.

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